17.3.10

rent the runway


Erin Fetherston Fall 2010


The idea is simple yet genius: love, wear, return. Rent the Runway lets you browse via the web, legit designer dresses and rent them at a fraction of the cost. Worried about the dress fitting? Don't. Rent the Runway mails two sizes of the dress to avoid size snafus. The whole idea is pretty brilliant and I can't wait to browse their collection for myself. The only catch is, memberships is limited in order to give customers the best possible experience. So now I wait...

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